What is it
Elaris is an AI-powered content creation and marketing platform that leverages clinical-grade psychological insights to transform audience data into highly effective, on-brand content. Built from first-party data and guided by psychometricians, clinical psychologists, data scientists, and ML engineers, Elaris aims to move beyond generic AI prompts by delivering audience-specific content that resonates, converts, and stays true to a brand’s voice. The tool surfaces real customer profiles, segments audiences into like-minded personas, and produces content—ads, videos, blogs, newsletters—that align with the mindset and motivations of the target audience.
Core features and capabilities
- Clinical-grade first-party data
- Audience data gathered and interpreted with rigor from real customers.
- Psychometric-style insights derived from extensive datasets to inform content decisions.
- Real customer personas
- Psychological profiles grouped by favorite brands and interests.
- Segmentation into like-minded personas to tailor messaging precisely.
- Brand-aligned creation
- Generates content in a brand’s voice and style that matches the audience’s mindset.
- Ensures that messaging lands with the intended audience consistently.
- Audience-to-content in seconds
- Rapid transition from audience understanding to created content (as fast as 30 seconds in demonstrations).
- Reduces iteration cycles and speeds up go-to-market timelines.
- Elaris Pro (advanced real-time strategy)
- 1.5M+ real psychological profiles informing content and strategy.
- Includes 400k+ real psychological audiences for testing and optimization.
- Generates pro-level ads, videos, blogs, and newsletters ready to monetize from day one.
- Skip-the-prompt workflows to produce on-brand content that consistently wins.
- Benchmarking and optimization
- Content is tested and optimized against real audience signals to improve conversion.
- Behavioral forecasting grounded in proprietary datasets (Solsten’s psychological data) rather than generic heuristics.
- Exclusive community and support
- Private Slack community with access to the company’s team and founders.
- Insights and guidance informed by brands like Zynga, Sony, and Peloton.
How to use
- Getting started
- Sign in and join a waitlist for Elaris, with early access opportunities and potential onboarding resources.
- Working with the platform
- Input your brand, audience attributes, and objectives.
- Elaris analyzes first-party data to surface real customer profiles and segment audiences.
- Choose the desired content format (ads, videos, blogs, newsletters) and generate content in your brand’s voice customized to the audience mindset.
- Content creation workflow
- Audience insights inform the creative brief.
- Content is generated in the brand’s style while reflecting psychological profiles of the target audience.
- Content is tested and refined using real audience signals to maximize conversion.
- Pricing (available plan details)
- Elaris Pro is a premium tier designed for comprehensive, real-time strategy.
- Monthly plan: $200 per month, cancel anytime.
- Yearly plan: $1,200 per year (billed yearly), with 50% off compared to monthly pricing.
- Limited-time offer available: “THIS MONTH ONLY” pricing with a 30-day money-back guarantee.
- Private Slack community access included for ongoing support and guidance.
- Free vs paid
- The description emphasizes Elaris Pro as the advanced, high-value tier with extensive audience data and optimization capabilities.
- A waitlist is available for early access; exact free-tier features aren’t specified in the provided content.
- Practical steps to start
- Join the waitlist to secure early access.
- After onboarding, provide brand guidelines and audience signals to align content generation with your voice and goals.
- Use the platform to generate content quickly, test with real audience segments, and optimize for conversions.
Use cases and benefits
- Conversion-focused social ads
- Create Instagram or other social ads that are tailored to Nike fans’ creativity and risk-taking tendencies, achieving higher engagement and CTR than generic AI content.
- Demonstrates real-world performance improvements with audience-specific insights.
- Brand-aligned campaigns
- Produce ads, videos, blogs, and newsletters in a consistent brand voice that resonates with specific consumer personas.
- Reduces off-brand content and improves perceived relevance.
- Rapid experimentation
- Leverage 1.5M+ profiles and 400k+ audiences to test messaging, formats, and offers quickly.
- Shortens time-to-market and unlocks faster iteration cycles.
- High-impact content at scale
- Generate pro-level assets ready to monetize from day one, enabling teams to scale content production without sacrificing quality.
- Competitive advantage
- Move beyond generic prompts to data-backed, psychology-driven content that aligns with actual audience motivations and barriers.
- Provides a credible, evidence-based approach to creative decisions.
Advantages and distinctive value
- Real, data-backed psychology
- Unlike generic AI tools, Elaris uses first-party data and psychographic insights to tailor content to real consumer profiles.
- Brand-voice fidelity
- Content is produced in your brand’s own voice, improving consistency and recognition across channels.
- Faster, more efficient creative process
- From audience understanding to content creation in seconds, enabling rapid campaigns and real-time optimization.
- Higher conversion potential
- By aligning content with audience motivations and constraints, Elaris aims to achieve better engagement, CTR, and conversion metrics.
- Exclusive community and expert backing
- Access to a network of founders, marketers, and industry professionals through a private Slack community.
Target audience and requirements
- Who should consider Elaris
- Marketers, founders, and content creators seeking to improve content performance and conversions.
- Teams that rely on audience insights to craft personalized campaigns at scale.
- Brands aiming to move away from generic AI outputs toward psychologist-backed, audience-specific content.
- When to adopt
- When there is a need to unlock higher engagement, improve conversion rates, and ensure content remains on-brand across diverse audience segments.
- When you want to reduce guesswork and use real consumer psychology to guide creative decisions.
Frequently Asked Questions
- What makes Elaris different from generic AI content tools?
- Elaris uses clinical-grade, first-party data and real psychological profiles to tailor content to actual audience motivations, demographics, and behaviors, resulting in more on-brand and higher-converting output.
- How fast can I generate content?
- The platform highlights the ability to move from audience understanding to content in about 30 seconds in demonstrations, enabling rapid creation and testing.
- What is included in Elaris Pro?
- Elaris Pro includes access to real psychological profiles (1.5M+), 400k+ real audiences for testing, and the ability to generate pro-level assets (ads, videos, blogs, newsletters) ready to monetize from day one.
- What is the pricing structure?
- Monthly plan: $200 per month, cancel anytime.
- Yearly plan: $1,200 per year (50% off compared to monthly), with a 30-day money-back guarantee.
- Is there a community or support channel?
- Yes, a private Slack community grants access to the team and founders for guidance and insights.
- Who are some notable users or brands associated with Elaris?
- Brands and professionals mentioned include Zynga, Sony, Peloton, Nike for case studies, and executives from Westwing, McCann, Turborilla, Mathleaks.
- Is there a waitlist to access Elaris?
- Yes, there is a waitlist to join early access alongside other marketers, founders, and creators.
- Can Elaris help with all content formats?
- The platform emphasizes generating pro-level content across ads, videos, blogs, and newsletters, with a focus on monetizable outputs from day one.
This comprehensive overview positions Elaris as a high-end, psychologist-backed AI content platform designed to deliver audience-specific, brand-consistent, and conversion-focused creative at scale.